Join us for two great panels on Monday, Feb. 22, 2016, a terrific kick-off to Social Media Week 2016 NYC!
Honest Ads and Clear Disclosures
Digital technologies offer advertisers nearly unlimited access to potential consumers, as well as unlimited opportunities to erode consumer trust. Honest advertisers grappling with issues that include when material information must be disclosed and the best, most transparent way to make those disclosures. Attorney experts from the advertising industry self-regulatory system are here to help. This panel, including staff from the National Advertising Division, Children’s Advertising Review Unit and Electronic Retailing Self-Regulation Program, will offer critical guidance on crafting advertising claims and disclosures that comply with legal and ethical responsibilities. The panel will led by John P. Feldman, a partner in the Washington, D.C. office of Reed Smith.
You can register here!
Where:
Interactive Advertising Bureau (IAB) Ad Lab
116 East 27th Street, 8th Floor
New York, New York 10016
When:
10 a.m. – 11:30 a.m. Monday, Feb. 22, 2016.
Digital Innovation, Self-Regulation, and the New Advertising Channels
Advertisers continue their migration to digital to engage consumers where they now spend so much of their time: in front of their screens. As more and more consumers go mobile, advertisers are accompanying them on their smartphones, laptops, and tablets. As consumers move from device to device, so ads accompany them on each step of the way. But these innovations won’t work unless advertisers make the consumer experience positive. Native ads, location-based ads, and video are all ways that advertisers are catching consumers’ eyes. But these innovations are also catching regulators’ eyes. Learn how self-regulation is helping to keep advertising innovation moving forward without over-regulation and how adhering to the Digital Advertising Alliance’s Principles promotes consumer trust and best advertising practices.
You can register here!
Where:
Interactive Advertising Bureau (IAB) Ad Lab
116 East 27th Street, 8th Floor
New York, New York 10016
When:
1 p.m. – 2:30 p.m. Monday, Feb. 22, 2016.