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NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After...

New York, NY – June 20, 2017  – The National Advertising Division has referred advertising claims made by Verizon Communications, Inc., to the Federal Trade Commission (FTC) and Federal Communications...

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NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi...

New York, NY – June 21,  2017 – The National Advertising Division has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared...

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NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital...

New York, NY – June 22,  2017 – The National Advertising Division has recommended that ViewSonic  Corporation discontinue certain claims, including “superior color accuracy” claims  made in a...

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NAD Reviews Claims Made by Verizon for Google Pixel Telephone; Recommends...

New York, NY – June 26, 2017 – The National Advertising Division has recommended that Verizon Communications, Inc., modify or discontinue certain claims made in advertising for the Google Pixel...

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NAD Recommends Better Life Discontinue Challenged Claims for All-Purpose...

New York, NY – June 26, 2017 – The National Advertising Division has recommended that Better Life, the maker of cleaning products promoted as “natural,” discontinue advertising claims challenged by...

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NAD Finds PLZ’s “World’s Best Glass Cleaner” Claim to be Puffery following...

New York, NY – July 12, 2017 – The National Advertising Division has determined that the claim “World’s Best Glass Cleaner,” as it is used on the label of PLZ Aeroscience Corporation’s “Sprayway”...

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NAD Refers Advertising Claims Made by Lab Door to FTC for Further Review,...

New York, NY – July 12, 2017  – The National Advertising Division has referred advertising claims made by Lab Door, LLC to the Federal Trade Commission (FTC) for further review, after the company...

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NAD Recommends Shark Discontinue Preference Claims for ‘Rotator Powered...

New York, NY – July 13, 2017 – The National Advertising Division has recommended that Sharkninja Operating LLC discontinue the following claims for the company’s Shark Rotator Powered Lift-Away vacuum...

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NAD Recommends JustFab Modify Advertising for VIP Membership Discount to...

New York, NY – July 13, 2017 – The National Advertising Division has recommended that JustFab,  Inc.,  modify advertising for the “VIP offers” made for its “Fabletics” activewear to clearly and...

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NAD Recommends Reckitt Benckiser Discontinue Certain Claims for the Company’s...

New York, NY – July 20, 2017  – The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue claims that the company’s Amopé GelActiv Insoles offer “improved comfort” to...

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NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners

New York, NY – July 27, 2017 – The National Advertising Division has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the...

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NAD Recommends Reckitt Benckiser Discontinue Certain Claims for ‘AW Pure,’...

New York, NY – July 27, 2017 – The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue certain claims for the company’s Air Wick AW Pure products, along with the...

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NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in...

New York, NY – July 27, 2017 – The National Advertising Division has recommended that Kimberly-Clark Worldwide, Inc.  discontinue the use of photographs that have been edited in advertising for the...

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Laura Brett named Director, National Advertising Division

 New York – Aug. 1, 2017 – The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) today announced the appointment of new leadership for the National Advertising...

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NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training...

New York, NY – Aug. 9, 2017 – The National Advertising Division has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including...

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NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s...

New York, NY – Aug. 10, 2017  – The National Advertising Division has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but...

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NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’;...

New York, NY – Aug. 11, 2017 – The National Advertising Division has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on...

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NAD Finds Abbott Can Support Certain Claims for Infant Formula with New...

New York, NY – Aug. 23, 2017  – The National Advertising Division has determined that  “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance...

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NAD Recommends Capillus Discontinue Certain Claims for Its Laser Device,...

New York, NY – Sept. 12, 2017  – The National Advertising Division has recommended that Capillus, Inc., the maker of a laser therapy device designed to prevent hair loss and regrow hair, discontinue...

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NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags...

New York, NY – Sept. 13, 2017  – The National Advertising Division has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than...

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